Information is the new money. People are willing to pay for your knowledge if it helps them solve specific problems. On this Hadithi (story) episode, we look at the value of knowing where to put effort. We also see why it’s good to highlight both features and benefits of your products and services. Tune in and discover how an old man, a hammer and a ship can help us in business when we hear the words, “That’s too expensive, would you please drop the price?”
To claim your copy of the pre-launch book Passion to Profit, visit www.LBSuccess.com
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Nancy Gathecha is an author, speaker, digital strategist, and podcast producer. Connect with her here.
-By Nancy Gathecha
