Travel agents have voted Kenya the top Safari destination in the world, boosting confidence in the local tourism industry amid growing competition from other players in the region.
In a statement released Monday, the Kenya Tourism Board (KTB) announced that Kenya had been voted as the world’s leading Safari destination by travel agents during the World Travel Awards in Qatar.
“The Award has raised the brand equity of the country following the successful implementation of the diversification agenda and adoption of new promotion strategies,” KTB managing director Muriithi Ndegwa said.
The government and the private sector have been investing in marketing and diversifying Kenya’s tourism products amid growing competition.
A three-day hot air balloon festival to be hosted in the Maasai Mara game reserve from Friday, is expected to feed into these on-going efforts.
Organised by Prestige Travel in partnership with Brussels Airlines and Kempinski Hotels, the event is geared at promoting hot air balloons as an eco-friendly alternative to view wildlife.
“Different balloon safari companies will be on site to showcase their products,” a statement from the organisers read.-nation.co.ke