Europe adopts Kenyan banking technology-M-Pesa
The M-Pesa mobile money transfer system, which allows clients to send cash with their telephones, has transformed how business is done in east Africa and is now spreading to Romania.
“From east Africa to eastern Europe, that’s quite phenomenal when you think about it,” Michael Joseph, who heads Vodafone’s Mobile Money business, told AFP in the Kenyan capital Nairobi.
“I think that this is something the rest of the world can look at, to say that there are ideas that can emanate out of the developing world, and take it to the developed world.”
M-Pesa – or “mobile money” in east Africa’s Swahili language – was introduced in Kenya in 2007 by Safaricom, the country’s largest mobile telecommunications company, in partnership with British giant Vodafone.
Since then the service has grown exponentially, with about US$40 billion flowing through the service in Kenya alone.
In Kenya, the system has become a part of daily life, with more than 18 million customers, and is used by almost two-thirds of the population with more than eight million transactions daily.
The network allows customers to bypass the traditional banking system, using an application available on the simplest of mobile phones to pay utility bills, buy a drink in a bar, or send cash to family and friends.
Romania is the latest nation Vodafone is tapping, with its first European launch last March.
For Michi Carstoiu, an engineer in the capital Bucharest, M-Pesa complements established online payment services.
“Most importantly, I save time – plus I think the transaction fees are smaller,” Carstoiu said, shortly after activating his mobile phone account at one of the 1000 outlets already open.
The number of distribution points is expected to triple by the end of the year.
“Everyone has a mobile phone, and it is very simple to send and receive money or make payments,” he added.
Users can charge up their phones by paying in cash at mobile-money agency points, and often at one of the points where they are doing a transaction.
Similarly they can withdraw cash against mobile-money credits at an agency, or when settling a bill, much in the same way as customers in Europe can obtain cash at some supermarkets when using bank cash cards.
Agents are often found in the form of shops or street kiosks.
The outstanding credit can be sent via a special text message to others for a small transaction fee.
African countries using the system include Egypt, Lesotho, Mozambique and Tanzania, and it has also been rolled out in India.
A savings version has been set up as well, allowing those without access to formal banking systems to earn interest on their savings.
The scheme has largely succeeded in Kenya because it meets the needs of millions of people without a bank account who would otherwise operate strictly within a cash economy.
More than US$1.2 billion worth of person-to-person transactions are sent on the system each month worldwide, according to Vodafone.
In Kenya, transactions can be as small as a single cent or as much as US$1,600, while in Romania up to US$9,000 can be sent each day.