How corporates got involved in the #PoleKwaMwirigi hash tag

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MwirigiFashion blogger Sharon Mundia, popularly known as @ThisisEss posted a detailed account of her engagement and the marriage proposal by fiancee Lonina Leteipan, Relationship Manager at Chase Bank Kenya which caused a social media buzz.

Through a blog post, Mundia whose fashion blog has earned her endorsements deals with Samsung, Uber Taxi cab services and Store 66 clothing line, share about a helicopter ride atop Mt Kenya and a reservation at Mt Kenya Lodge.

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She went on to detail how her boyfriend, now fiance popped the question which has generated a discussion on romanticism since the post went online Tuesday.

Of more prominence however was a trending topic on micro-blogging site Twitter in which a user @Mwirigi became the topic of discussion, after an impression was created that he had interests in Mundia, but was beaten to the punch, in a manner of speaking, by Leteipan.

What followed was a series of tweets under the hash tag #PoleKwaMwirigi which saw genuinely concerned people express sympathy, while others made fun of the whole situation.

Of particular interest is the corporate entities that joined the online conversation in expressing sympathy to Mwirigi, and at the same time selling their products.

For some it was a more natural involvement that made the inclusion of their products a soft sell, while others fared less effectively in the conversation.

IMax movie theatre, KFC and Kenya Airways managed to join the hash tag in both a humorous and non-intrusive way while managing to sell their products and services. Pass

– the-star.co.ke

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