Breaking into the Diaspora market is a huge challenge for many businesses not only in Kenya but across Africa. This lack of access leaves many businesses under a glass ceiling that limits their growth to the local market and eventually being a source of immense frustration.
Businesses of African origin that have already been in existence within the diaspora space have also been greatly limited by lack of a proper platform on which to reach a mass audience. This is the premise on which Jambo List was born.
Serah Munyiri (President), Mary Muturi (CEO) and Teresa Njoroge (MD) are the brains behind this company. They have lived in the United States of America for over two decades. The trio has generated enough firepower to run the industry. They have accumulated a wealth of experience and networks from various industries they have worked in within America.
Backed by a great mission, Jambo List continues to connect African owned businesses with consumers worldwide by providing a platform where businesses can introduce themselves to consumers locally and globally. This has been achieved through creating an easy-to-use search engine for consumers. It allows them to find exactly what they are looking for.
“I have lived in the United States for over 20 years and have faced a lot of challenges. These challenges led me and my partners to start Jambo List.
One of the main challenges was to access African goods and services. We realized that there are many members of our community who own businesses but did not have a platform. Customers could not access their contacts,” explains Serah Munyiri, the Jambo List President.
Businesses listed on Jambo List have taken advantage of the platform to network while enjoying full-time advertisement through social media and other forms of advertising. This creates awareness. Businesses are not the only beneficiaries. Individual investors and tourists seeking opportunities within Africa are able to identify potential partners and hospitality places to visit.
These tailored services offered by Jambo List help both businesses and individuals make informed decisions in investment. They do so by building solid and long-lasting partnerships founded on trust.
A culmination of networking will be showcased at the 2023, annual Jambo List Diaspora Expo. It will occur on the 26th through the 28th of May at the Double Tree by Hilton, Somerset Hotel & Conference Centre, New Jersey.
Leaning on the original mission, the event brings together investors and businesses from Kenya and USA. The sole purpose is to market goods and services to the diaspora community.
“We made it a business to advertise businesses. One of our current initiatives is to promote businesses owned by Kenyans in Kenya. They are looking into engaging the diaspora community. We are working with banks and real estate companies, among others. That is why we have the event in May,” Serah adds.
The Kenya government will be adequately represented at this year’s event by the Cabinet Secretary for Lands, Public Works, Housing and Urban Development Zacharia Njeru. He will also give the keynote address. The Principal Secretary of Housing and Urban Development Charles Hinga will also be among the speakers.
Diamond Trust Bank and Dhahabu Lands Limited are this year’s main sponsors. The event shows tremendous growth from the previous fiscal year.
Jambo List President Serah explains that the expo is aligned with the Kenya government’s initiative to increase imports into the US. She insists that it is her team’s intention to form a great partnership and push the country forward.
Businesses and individuals wishing to take part in the expo can register by visiting www.jambolistexpo.com or contact Mary (+254 742 287 666), Serah (+1 908 812 7965) or Teresa (+1 862 432 9042).
