Information is the new money. People are willing to pay for your knowledge if it helps them solve specific problems.
On this Hadithi (story) episode, we look at the value of knowing where to put effort. We also see why it’s good to highlight both features and benefits of your products and services.
Tune in and discover how an old man, a hammer and a ship can help us in business when we hear the words, “That’s too expensive, would you please drop the price?”
To claim your copy of the pre-launch book Passion to Profit, visit www.LBSuccess.com
Nancy Gathecha is an author, speaker, digital strategist, and podcast producer. Connect with her here.
By Nancy Gathecha
A creative change catalyst and problem-solver, Nancy is a Kenyan with an African temperament and a German work-ethic. That’s because she’s lived there for more than 15 years.
A digital strategist, and motivational speaker, she’s an Amazon best-selling author of four books.
Nancy has a background in sales and marketing and owned a Bookshop in Germany. She trains and consultants on digital marketing strategies that increase revenue. When she’s not helping visionaries achieve their goals, she’s podcasting or writing or indulging in self-care.
Nancy enjoys memes and binge-watching Ted Talks.
