“A leader thinks and talks about SOLUTIONS.”
Kenya’s general elections are one of the critical events that impact businesses and the economy of the nation. All stakeholders, pivotal to the industry, in one way or another are affected by the activity.
In this case, 2022 was expected to be the first time that the Kenyan economy overcame historical election anxiety to expand more than 5.0 per cent since the reintroduction of multi-party democracy in 1991. The GDP has had a trend of declining during the election periods when firms put investment decisions on hold pending a return to normalcy on the political front.
Optiven Limited, the leading real estate company was enthusiastic to be a voice of reason by engaging in a peace campaign during this time.
It was no longer business as usual as the company invested in providing content that was wholesomely skewed to share the message of peace and a reminder that it was the responsibility of each Kenyan, before, during and after the election.
No less than the Group CEO, Mr George Wachiuri, who stands at the forefront to lead this initiative that was targeted to both the young and the old in an equal measure under the mantra #OptivenForPeace.
The company also considered the reduced purchase interest of most Kenyans based on the change of investment focus. This saw the introduction of more affordable projects as Optiven lived up to its mandate of socially and economically empowering and transforming society.
It is with this consideration that new projects within the counties were introduced to its customers with the target being middle to lower-middle-class investors. The location of the projects was also based on the suggestions of the customers, many of whom had expressed interest to invest in the counties.
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Contact Optiven Group
Tel: 0790 66 77 99
Email: diaspora@optiven.co.ke
Website: https://www.optiven.co.ke
Optiven’s Resilience: A Post-Election 2022 Strategy
