Media Mogul Chris Kirubi Reveals the Source of His Extensive Wealth


Media Mogul Chris Kirubi Reveals the Source of His Extensive Wealth

Kenyan Billionaire Businessman Chris Kirubi Dies At Age 80On his journey to success, he has failed a couple of times but that did not deter him from what he wanted to achieve in life. He got up and moved on and never has he looked back.

Here’s the second part of his journey to success;

His involvement in Capital FM took Kirubi into the brave new world of digital media, which has captured him completely. “This to me is a very exciting world. I have about three million hits a day on Capital FM. The future is new media. It is instant, it is specific and everybody can talk to everybody else. New media is very fast. You are not waiting for news at 10 at night,” he says. “Businesses have to change. They have to see communication as a major issue. They have to understand who is saying what about them, and to be aware of negatives and correct them, or their businesses will disappear beneath them without them knowing what is going on. [New media] has brought customers to the forefront. People have the power now to communicate.”

Kirubi’s use of social media and his show on Capital, which he presents as DJ CK, have raised his public profile as an outspoken advocate for entrepreneurism and entrepreneurs. His Twitter account (@CKirubi) has nearly 100,000 followers, many of whom use the hashtag #AskKirubi to solicit his guidance.

Entrepreneurial Flair

“Yes, I engage with many aspiring entrepreneurs. In fact, I have always advocated for self employment as a means to curb the skyrocketing unemployment levels in Kenya. Young people shouldn’t just wait to get absorbed into the formal employment sector but must look at alternative ways of generating income,” Kirubi says.

According to Kirubi, the issues that keep young entrepreneurs awake at night include cash flow, access to financing, competition in the market and the market’s relative demand for their offerings. At least, those are the issues they frequently ask him about. “What I always assure them is that for the most part, there is nothing new under the sun. Your proposition is not a ‘eureka’ one. It is more likely an offshoot of an old solution adapted to evolving challenges. As such, many other people have gone before you and encountered the same problems. One of the best ways to counter these problems is to get a business mentor and if possible, allow yourself to be incubated until you feel you can stand on your own two feet.”

Online mentoring allows Kirubi to combine two of his passions: entrepreneurism and Kenyan youth. “There is much that I do behind the scenes but I remain most passionate about young people,” he says. “In fact, I have made it my life’s mission to belong to them. For me this means understanding how young people think, what matters to them and seeing how best I can influence positive change. The truth is that ‘youth’ remains a most sought-after commodity – but it is also a very trying time because they have not quite concretised their identity. I am passionate about inspiring them to become who they want to be, in line with what matters to them. There are no limits to what they can perceive and consequently achieve.”

Kirubi looks to global business icons for his own inspiration. “I am inspired by successful moguls like Richard Branson and Donald Trump,” he says. “These are individuals who are able to overcome their own personal hurdles, actively seek out new territories to conquer and actually excel despite others not believing in them. They are unconventional in their thinking and lifestyle, take huge risks and as a result have created huge empires from their personal brands. I identify most with them but I am also very driven. In my personal life, I am inspired by my family and the fact that I have this talent, for which I must be an excellent steward. I do not take my abilities for granted.”

Where to Next?

Will he ever retire, I ask? “Retire to what, madam?” he answers. “I don’t go on holiday. I am always on holiday. I believe in working. I love my job, I love what I do –that’s my life.”


Motivated by his ongoing opportunity to transform Kenya’s economic landscape, Kirubi says he wakes up every day and asks himself what he can do to make his country the place of his dreams. “As a member of the original team tasked with putting together Vision 2030, I was inspired by the possibilities of what we could become, and this vision still motivates me to date. I want to be at the centre of positive change in Kenya, regionally and beyond. I want the world to know that when something good happens in Africa, it is not by accident. We have put in more than a fair share of personal and collective effort. It is Africa’s turn to rise and shine.”



Media Mogul Chris Kirubi Reveals the Source of His Extensive Wealth

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