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Saturday, December 14, 2024
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Online entertainment eats into Kenyan TV audiences

Internet is killing the video star in Kenya but radio is still a hot favourite, according to the countryโ€™s telecommunications regulator.

Rising internet usage is a key reason for the countryโ€™s television industry shedding 30% of its viewership from September to December 2013, say statistics from the Communications Commission of Kenya (CCK).

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In the quarter, the average weekly viewership was recorded at 516,111 compared to the second quarter number of 360,000, representing a 30.2% dip in viewership.

At the same time, the countryโ€™s number of internet users recorded 13% growth during the quarter to hit 13.1 million users.

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โ€œThe emergence of new technologies and media of communication has resulted in changes on how information is produced, accessed and shared,โ€ says the CCK.

โ€œThere have been a lot of changes in television broadcast over the past years following the introduction of pay TV services and online broadcast,โ€ the commission said in its quarterly sector statistics report, second quarter of the financial year 2013/14.

But radio is still a firm favourite with Kenyans.

โ€œOn the contrary, the average weekly radio audience increased by 8.3% to record 3,725,441 persons up from last quarterโ€™s 3,440,357,โ€ the report noted.

  • itwebafrica.com
Online entertainment eats into Kenyan TV audiences
Online entertainment eats into Kenyan TV audiences

 

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Online entertainment eats into Kenyan TV audiences

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