Apparently, the three disgruntled media houses; Nation Media Group (NMG), Standard Media Group (SMG) and Royal Media Service (RMS) have been lying to Kenyans. Iposos latest survey has indicated.
The three media houses have been fighting a fierce battle with Communication Authority of Kenya (CAK) in a bid to have their analogue signal returned.
The rebel media houses (NMG, SMG and RMS) which own NTV and QTV, KTN and Citizen TV respectively have been loudly arguing that the switch off left 90% of Kenyans in a TV blackout.
But according to a survey done by research firm Ipsos, the figure is way below than the 90% the discontented media houses have been singing about.
The survey which was conducted between February 2nd and 16th indicates 35% of Kenyans who own TVs have acquired set top boxes.
That means only 65% of all those sampled across the country had not bought the set top boxes. Even though 65% of the population are on TV blackout, it not that bad per se like the earlier figure, 90%, that three media houses were implying. (A difference of 25%).
The ‘anti-competitive’ behaviour depicted by the dissenting media houses has put them on the spot attracting criticisms from various quarters.
Apparently, the three disgruntled media houses; Nation Media Group (NMG), Standard Media Group (SMG) and Royal Media Service (RMS) have been lying to Kenyans. Iposos latest survey has indicated.
The three media houses have been fighting a fierce battle with Communication Authority of Kenya (CAK) in a bid to have their analogue signal returned.
The rebel media houses (NMG, SMG and RMS) which own NTV and QTV, KTN and Citizen TV respectively have been loudly arguing that the switch off left 90% of Kenyans in a TV blackout.
But according to a survey done by research firm Ipsos, the figure is way below than the 90% the discontented media houses have been singing about.
The survey which was conducted between February 2nd and 16th indicates 35% of Kenyans who own TVs have acquired set top boxes.
That means only 65% of all those sampled across the country had not bought the set top boxes. Even though 65% of the population are on TV blackout, it not that bad per se like the earlier figure, 90%, that three media houses were implying. (A difference of 25%).
The ‘anti-competitive’ behaviour depicted by the dissenting media houses has put them on the spot attracting criticisms from various quarters.
