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Friday, October 11, 2024
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Kenyan Calculates Cost of Live Streaming

Kenyan Calculates Cost of Live Streaming
Kenyan Calculates Cost of Live Streaming

Since the three TV stations shut themselves down, theyโ€™ve all gone ahead and introduced โ€˜webcastsโ€™.

NTV started the idea of live streaming news and soon all of them followed.

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It may be a small way to keep themselves relevant in these trying times, but the number of those watching online at less than 1000 at any given time. Well, for a station that hits nearly a million viewers, that does not sound very inspiring.

One Kenyan, Patrick Mwiandi, commenting on an NTV post on Facebook broke down the cost of watching news online.

It makes no sense for the three stations to even bother live streaming. Theyโ€™re not getting the numbers nor the public sympathy. But I understand their situation. If they return their content on air in digital format, Kenyans will buy decoders and by the time theirs arrive in May, thereโ€™ll be no one left to sell to.

On the other side if they fail to switch themselves on soon, Kenyans will do just fine with K24 and KBC, and by the time their decoders arrive, there may still be no one left to sell to as people got tired of staying in the dark.

- Advertisement -

Since the three TV stations shut themselves down, theyโ€™ve all gone ahead and introduced โ€˜webcastsโ€™.

NTV started the idea of live streaming news and soon all of them followed.

It may be a small way to keep themselves relevant in these trying times, but the number of those watching online at less than 1000 at any given time. Well, for a station that hits nearly a million viewers, that does not sound very inspiring.

One Kenyan, Patrick Mwiandi, commenting on an NTV post on Facebook broke down the cost of watching news online.

It makes no sense for the three stations to even bother live streaming. Theyโ€™re not getting the numbers nor the public sympathy. But I understand their situation. If they return their content on air in digital format, Kenyans will buy decoders and by the time theirs arrive in May, thereโ€™ll be no one left to sell to.

On the other side if they fail to switch themselves on soon, Kenyans will do just fine with K24 and KBC, and by the time their decoders arrive, there may still be no one left to sell to as people got tired of staying in the dark.

 

nairobiwire.com

Kenyan Calculates Cost of Live Streaming

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