After weeks of speculation, Geoffrey Mwaura’s next destination can now be revealed.
Early this month, when every blogger was getting it wrong, we correctly announced that Jeff Koinange would be headed to Citizen TV, and that has now been confirmed.
Despite his controversies, SK Macharia seems to have enough faith in Jeff to deliver dwindling eyeballs. While Citizen TV is still the most watched TV station in Kenya by far, it continues to lose eyeballs, not to other local stations, but often to streaming services like netflix, and more importantly DVDs and illegal download sites.
The content on Citizen TV, and basically all local TV stations, is simply not enticing enough especially for a younger audience. Given the choice of say, Inspekta Mwala and Designated Survivor, it goes without saying what many will choose.
However, people like Jeff have the qualities needed to bring in the eyeballs, which perhaps informed Royal Media’s decision to overlook his flaws.
Jeff Koinange was booted out of KTN in November last year, after a controversial Nairobi gubernatorial debate. In the show, the Emmy winner failed to control Miguna Miguna and Esther Passaris, and as a result some rape jokes were thrown around.
Over the past few months, Jeff has been hyping his return but was sure not to mention what station. He briefly flew out to Nigeria where he hosted a show on his former station Arise TV, and for a moment we thought it was a permanent gig.
Then yesterday, Citizen TV made the announcement on Twitter.
The promo video is nothing more than a bench and a fire extinguisher, but we know it can only mean one thing.
It was rumoured that the ‘revamped’ bench will premiere late February, and it seems they are on track. Or maybe early March.
Well, the one guest you can surely expect to see on the bench, is the same one who led to this chain of events. He was actually the first person to let the cat out of the bag on Jeff’s next destination. I’m talking about Miguna Miguna.
Source link- nairobiwire.com
Confirmed: Jeff Koinange Moves To Citizen TV
First of all, congrats to Mr. Koinange. Second of all, who can control Kenyan politicians? The answer is no one, even Jeff Koinange cannot control these guys and ladies sometimes. Don’t the TV stations who televize these political events have the 10-second delay? Actually, it is the TV station that is on the line/dock if they control their 10-second delay, not Jeff Koinange, the host. Of course, hosts should not encourage bad behavior–look at Megan Kelly, she also had to switch stations after a bad experience fighting with one of the political candidates following a debate; and she is a star in America, like Jeff is a star in Kenya (and elsewhere). I think Jeff has further stardom than someone like Megan Kelly who is only known in America. Well, glad to hear Jeff is back on the bench with his guests–eyeball to eyeball. By the way, normally, they are called “viewers” (not ‘eyeballs’) since viewers are whole people who make decisions on what they watch and ‘eyeballs’ are well, parts that do the watching. But I will be a bad journalist too and say ‘eyeball to eyeball’ myself, because that is what freedom of expression is all about, even if it is strange expression.
Kudos to Citizen TV for getting a star back on the bench! He was good on CNN and he was good on KTN; so we know he will be good on Citizen. Looking forward to eyeballing Jeff on the bench (with the fire extinguisher nearby when Miguna Miguna gets going).