Kenyan youth emerge top gamblers in the region

A gambler tries his luck at a fixed-odds betting terminal in Githurai. Kenya has the highest number of youthful gamblers in the region, the latest GeoPoll survey shows. PHOTO | FILE | NATION MEDIA GROUP.

Kenya has the highest number of betting youth in sub-Saharan Africa, new research has shown.

The GeoPoll rapid survey established that more than half (54 per cent) of young people in the region have tried their hand at gambling, with Kenya having the highest number of betters at 76 per cent.

- Advertisement -


It is followed by Uganda at 57 per cent while Ghana has the lowest number at 42 per cent.

The survey also shows that Kenyans spend the highest amount of money on luck games.

The frequency of gambling is highest among Kenyans compared with other African countries in the survey.

Most Kenyan youth bet once a week spending about Sh5,000 ($50) per month mostly on football bets, compared with youth in other countries, who bet only once a month.

The survey was carried out in March this year among 3,879 youth in Kenya, Uganda, South Africa, Ghana, Nigeria and Tanzania using the GeoPoll mobile app.


It shows that gambling is fast becoming popular among male millennials in sub-Saharan Africa due to their high affinity towards sports and the proliferation of local sports betting players.

Sports betting is the most preferred and among the most popular gambling options, and football betting reigns in all countries except in South Africa.

The survey shows that 79 per cent of Kenyan betters prefer football matches.

In addition, the mobile phone has emerged as the most convenient tool for gamblers.


Seventy-five per cent of those who bet in the region do so using mobile phones, with Kenya having the highest number of mobile usage for gambling at 96 per cent.

Interestingly, South Africa, with the highest rate of mobile phone penetration in Africa, has the lowest usage of the devices for gambling at 48 per cent.

The report comes just a day after Treasury Secretary Henry Rotich imposed a 50 per cent tax on all proceeds of gambling from seven per cent.

Mr Rotich said tax revenue from proceeds of gambling would be used to develop arts and culture.

Get real time updates directly on you device, subscribe now.

Comment on the article

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. LWK says

    Maybe the gambling youth in the photo was attracted by the image on the gambling machine. I mean why does Kenya allow such smut anyway. It is tantamount to using porno to lure youth to gamble. Shame on those who benefit from such filth for a buck (or Shilling). Capitalism is great but this is one of the worst aspects of Capitalism that promorwa unlimited exposure of anti-family values. How can such people even sleep at night who put these temptations in front of youth–maybe only because they don’t care because they ‘got yo Pesa’ and are laughing all the way to the Kenyan banks. Shame on Kenya governors who allow such filth to be flouted in your mainstream storefronts. Shame for Uganda as well; but why is it so high in Kenya (76%?)? Also, how is it that these youth have so much to spend on gambling anyway? The real shame is that this is being done at the level of poverty and is taking advantage of those who hope to gain something for what little they have and give it away to these shameless pariahs. Some may even be using money needed by their young wives and children. This is the bane of Kenyan MPs who are lax in protecting the Family values so eloquently agreed in the Uganda and Kenya Constitutions–all because they have ‘other’ things to do than protect Kenya’s youth. I am sure America has some of these temptations as well, but they are pretty much relegated to Las Vegas–Sin City. And it is hard for poor youth to access them if they can’t get to LV. Also, each state regulates its own gambling laws, but for the most part you have to go to a Casino, not to a storefront (except in Louisiana, which is basically a glut for gamblers). All I can offer is a famous song: “Respect yourself!” As the song says (paraphrasing): “Ain’t nobody gonna respect you if you don’t respect yourself” least of all the Kenyan and Ugandan governments who don’t protect youth and families.

  2. Slots LV No Deposit Bonus says

    I’m really loving tthe theme/design oof youur weeb site.
    Do you evfer run into any web browser compatibility issues?
    A small number off my blog readers have complained abut mmy website not operating correctly in Exploreer
    but looks great iin Chrome. Do you have any recommendations to help fix this issue?

%d bloggers like this: